An exclusive look at the new legal cannabis industry in Colorado from a legal weed store proprietor.
By Victoria Borealis
As we sat in a circle in a friend’s garage, smoking the 20 sac the 5 of us pitched our lunch money on, sharing stories, and dreams, my friends and I would have never actually thought that our visions of “weed stores” and a broad selection of different strains in a retail setting would become a reality.
Progressive minds see ways to implement a cannabis based system and are diligently working to see it come to fruition. Those individuals run into opposition when confronted with money hungry, controlling individuals who think their way is the only way without any prior experience in the production of cannabis, and it is sometimes challenging to remain professional. But ultimately, people realize their motivation needs to be behind the plant and their patients.
The vibe here is surreal. Those who were hateful have opened their minds and users who were skeptical of the system are now fabulously intrigued, asking all the right questions of activists who have seen the vision of a fully integrated cannabis based system for a while now and have been anonymously and diligently standing their ground in order to see it come to fruition.
As for myself, I am focused on clearly founding my position in the industry and tying up loose ends in order to solidify business and personal connections. I’d like to see a tight knit, supportive community of pro-active and successful individuals who carry an air of altruism and can swallow their pride enough to take meaningful advice and offer their own in return.
The vision I have for my business is built based on a symbiotic anarchy mentality; where everyone is responsible for consistently taking care of themselves in order to be fully energized to provide service for the whole when necessary.
The emblem I chose is Egyptian and it symbolizes “city/village”, which is the atmosphere I’d like to create. I don’t want to just give people a place to work, I want to give them a place to feel at home and a place to grow.
As for dispensaries, some are revelling in the successes of a recreational storefront and others are hanging on by a thread, combating lawsuits and more hoops to jump through to stay medicinal. This is where the true colors are coming out and this is a chance for patients and consumers to decide which dispensaries they want to keep supporting and which may be in the industry for completely selfish reasons.
Some experienced cannabis users are turning to home growers in order to get their hands on quality meds. Self-indulgence has become the sole focus of some owners and their patients end up suffering. I hope to be a force in knocking some sense into those owners.
This time in our history presents a rare opportunity to see the inner workings, pitfalls, and healthy attributes of big business. It is an awesome moment to peek behind the veil and witness the vows between science and nature. It is a must that evolutionaries be aware, attentive, and confident enough to take action when they see innocent people being used or taken advantage of and to stop themselves from doing the same. It is up to us to stay true to our purpose and implement pre-emptive and protective measures in order to ensure balance and ultimately a sustainable system of wealth distribution, symbiosis, and growth. All we have to do is break down those protective walls, for there is nothing to be protected from other than health, wealth, and prosperity.
We need to cultivate humility in order to scratch each other’s backs right now. We have to stay focused and see this through. I hope this community and humanity as a whole realizes that it’s time to leave behind the pettiness and cheap thrills and start discussing ways to clean up our act in order to further our stay here on earth and before we annihilate ourselves out of sheer ignorance.
It takes two doses of humility, a dose of team work, and a strong will to set up a legal cannabis system. We couldn’t have done it without open minds and hearts, and a necessity to evolve. It is a clear, but treacherous path to take, but we wouldn’t have it any other way and we can only hope to be a beacon of light in the darkness of prohibition for other countries who feel the same way.
It has been a wild ride in the industry – learning, giving, receiving, helping, and supporting, and we still have so far to go! I am thankful for all the awesome souls who have made this dream a reality and who continue to place good nature and integrity back into the web of humanity! It is so beautiful to see so many creative individuals coming together to support each other in their diverse business undertakings. We would not be here without each other, remember that. ¢½
Thank you for staying aware and staying lifted.
Victoria Borealis is a Colorado native and 10 year proponent of cannabis acceptance and integration